Opticon is a manufacturer of stationary and mobile barcode terminals for use in logistics, restaurants and shops. The mobile barcode terminal, H22, is the first product that our partnership with Opticon has resulted is.
The project aim was to create a visual identity for Opticon which then were applied to the product to communicate Opticon core values. Existing products on the market often have a rough, robust expression and are perceived as a tools able to withstand harsh treatment.
The new terminal is, compared with its competitors, both smaller and lighter. When designing H22 the main focus was on details and materials to communicate high technical content, mobility and function.